Summer is the perfect time to revamp and refresh your marketing strategies. Whether you are a brick and mortar store or an online business, summer provides abundant opportunities to connect with your audience and grow your brand.
Here are some tips on what you should be doing during the summer months with your marketing:
1. Embrace the Seasonal Theme
One of the best things about summer is the seasonality of marketing. You can take advantage of summertime activities, events, and holidays to refresh your marketing campaigns. Consider developing themed promotions, for example, beach parties, barbecues, or outdoor adventures. Use a summer aesthetic in your social media and email campaigns, and create content that mirrors the season.
2. Get Involved with Local Events
Summer is the season of fun outdoor events, and your business needs to be a part of it. Check out the local calendar, and see what events are scheduled in your area, and pick those that align with your brand message. You could sponsor a local event or hold your own by a park or beach, or participate in fairs, festivals, and carnivals. Make sure you have a clear marketing plan in place for these events, including promotional signage, marketing materials, and social media outreach.
3. Create Summer-Specific Content
Summer is the time to create fresh and engaging content that targets the summertime audience. For example, you could publish summer-specific product reviews, share seasonal recipes, or offer advice on outdoor activities. Also, develop engaging videos that capitalize on the season, and share them on social media platforms like Instagram and TikTok.
4. Invest in Digital Marketing
The summer is an ideal time to invest in digital marketing. To ensure your message reaches your target audience, create a strategic social media campaign that focuses on creating buzz and engagement. Use social media management tools like Hootsuite or Buffer to automate your social media posts and schedule them ahead of time.
5. Reward Your Customers
Summer is the perfect time to show your customers some love. Reward your customers with summer-inspired promos, discounts, and sales. Create a loyalty program that rewards customers with points-based incentives or exclusive discounts for summertime events. Also, consider turning your grateful customers into brand ambassadors by giving them special incentives to refer their friends.
Lastly, join forces with other brands and sponsors and create cross-promotions that help both your brands and audiences. Cross-promotions increase visibility and help bring in new customers.
In conclusion, there are plenty of opportunities to leverage summer marketing; do not miss this chance to grow your brand by creating a solid summer marketing plan and strategy. Embrace the energy of the season, and create campaigns that connect and engage with your audience.